Contract details
Start date:
Status:
2008
Official home improvement retailer
Leagues and Tournaments:
The Home Depot and MLS: A Long-Standing Partnership Driving Fan Engagement
The partnership between The Home Depot and Major League Soccer (MLS) began in 2008, marking the start of a long-lasting collaboration that has only grown stronger over time. This multi-year partnership has been continuously extended, with The Home Depot remaining a key player in supporting MLS’s efforts to expand the sport of soccer across North America.
These saves were pretty, pretty, pretty good. 🧤 pic.twitter.com/Qgw76KE9AH
— Major League Soccer (@MLS) April 30, 2024
Renewals
In June 2019, The Home Depot and MLS announced a contract extension that would last through the end of the 2022 season. This renewal saw the launch of a joint digital brand campaign, featuring MLS stars and highlighting The Home Depot’s partnership with LG Electronics for home appliance innovations. Among the notable MLS players featured in these campaigns were Diego Valeri from Portland Timbers, Diego Rossi of LAFC, Bastian Schweinsteiger of Chicago Fire, and Daniel Salloi of Sporting Kansas City. Other popular names like Dom Dwyer, Brad Guzan, Danny Hoesen, and Adama Diomande were also part of the campaign, further cementing the synergy between the home improvement retailer and the league.
In May 2023, The Home Depot and MLS announced another multi-year extension of their partnership. This agreement ensures The Home Depot remains the Official Home Improvement Retailer of the league, continuing their commitment to growing the game and creating memorable experiences for fans.
Strengthening Fan Engagement and Brand Storytelling
The renewed agreement marks another important chapter in the collaboration between The Home Depot and MLS. As the MLS continues to grow in popularity, this partnership focuses on connecting with new and emerging fan segments. The Home Depot plans to enhance this engagement by hosting national activations throughout the year and at major MLS events. Through these activations, The Home Depot will tap into its brand storytelling to reach fans and customers, allowing the company to provide value and create unique experiences tied to the sport of soccer.
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