Newcastle United rekindles partnership with Adidas for upcoming seasons

On September 1, 2023, Newcastle United proudly announced the reestablishment of their partnership with global sportswear giant Adidas. This multi-year agreement reinstates Adidas as the official kit supplier for Newcastle starting from the 2024/25 season, marking a renewed relationship after a decade-long hiatus. The club had previously enjoyed a fruitful partnership with Adidas from 1995 to 2010, which saw the Magpies donning Adidas kits during some of their most memorable football campaigns.

A fresh start with familiar threads

Starting in June 2024, fans can look forward to seeing their beloved team sport the iconic Adidas designs once again. This reunion is not just about nostalgia but also signifies a strategic move by Newcastle to align with a renowned brand that embodies both heritage and modernity in sports apparel.

Strengthening local and global retail presence

A crucial component of this renewed partnership is Newcastle United’s commitment to revamping its retail operations. The club plans to enhance its merchandise availability both in physical stores and online, aiming to reach fans locally and globally. This initiative promises to improve the accessibility and variety of Newcastle merchandise, further solidifying the bond between the club and its supporters.