Contract details
Start date:
Status:
2023
Official Asian betting partner
Leagues and Tournaments:
Newcastle United’s Partnership with Fun88: A Focus on Asian Markets
On June 5, 2023, Newcastle United announced a new chapter in its collaboration with Fun88, naming the brand its Official Asian Betting Partner. This multi-year agreement marked a transition for the partnership, which had previously seen Fun88 as the club’s Principal Sponsor for six seasons, starting with the 2017/18 campaign.
A Longstanding Collaboration (2017-2023)
Fun88’s relationship with Newcastle United began in 2017, with the company serving as the Principal Sponsor. Over six seasons, the partnership showcased Fun88’s logo prominently on the club’s iconic black-and-white kits and training wear. This branding presence cemented Fun88’s connection to Newcastle United’s global fanbase.
During this period, the partnership achieved:
- Increased Brand Visibility: Through kit sponsorship and digital activations, Fun88 reached millions of fans worldwide.
- Fan Engagement: Competitions, giveaways, and exclusive promotions were launched to enhance interaction with Newcastle supporters.
- Global Expansion: Fun88 leveraged Newcastle’s international appeal to strengthen its footprint in Asia and beyond.
Transition to Asian Betting Partner in 2023
The new agreement focuses on FUN88’s expertise in the Asian market, aligning with Newcastle United’s strategy to expand its commercial reach in the region.
Thank you FUN88 for your incredible support over the last 6 seasons.
— Newcastle United FC (@NUFC) June 5, 2023
We look forward to continuing working with you as our Official Asian Betting Partner 🤝
Key elements of the partnership include:
- In-Market Initiatives: Targeted campaigns to engage fans in Asia.
- Merchandise and VIP Experiences: Offering exclusive club products and premium experiences for supporters in key Asian territories.
- Continued Collaboration: Both parties aim to sustain the momentum built over six years while exploring innovative ways to engage fans and grow their presence.
Fun88: A Leading Brand in Asian Betting
Established in 2008, Fun88 is a prominent online betting platform specializing in sports betting, casino games, and live gaming services. The brand has a strong presence in Asia, with a growing influence in global markets. Known for its advanced technology and wide range of betting options, Fun88 has built a reputation for reliability and innovation.
Highlights of Fun88’s operations include:
Global Reach: A large online following across Asia and expanding markets in Europe and Latin America.
User Engagement: Interactive campaigns, giveaways, and seamless gaming experiences.
Regulatory Compliance: Operating under licenses from leading gaming authorities to ensure a safe and secure platform.
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