Contract details
Start date:
End date:
Status:
2017
2023
Principal sponsor
Inventory:
Leagues and Tournaments:
Front of shirt
The History of Newcastle United’s Partnership with Fun88
Newcastle United and Fun88, a prominent online betting and gaming brand, forged a significant partnership beginning in 2017. Spanning multiple agreements, this collaboration played a key role in Newcastle’s commercial growth, particularly in Asia, while strengthening Fun88’s brand presence globally.
NEW SPONSOR: We are delighted to welcome FUN88 to the Newcastle United family.
— Newcastle United FC (@NUFC) May 15, 2017
Find out more: https://t.co/lflY1qMfAl #NUFC pic.twitter.com/YlX9HE6mvr
The Beginning: Principal Sponsor (2017-2020)
On May 15, 2017, Newcastle United announced a three-year sponsorship deal with Fun88, marking the brand’s debut as the principal sponsor. The partnership coincided with the club’s 125th anniversary, making it a historic collaboration.
Key features of the deal included:
- Front-of-shirt sponsorship: Fun88’s logo appeared on Newcastle’s iconic black-and-white striped kits and training wear.
- Fan initiatives: Fun88 committed to supporting local and international fan engagement programs.
- Asia-focused expansion: Leveraging Fun88’s significant following in Asia to promote Newcastle United globally.
The partnership was officially unveiled in a promotional video featuring legendary Newcastle players and the launch of the 2017/18 home kit by Puma.
Renewal and Strengthening the Bond (2020-2023)
On July 20, 2020, Newcastle confirmed an extended agreement with Fun88. This new long-term deal ensured that the brand would remain prominently displayed on the team’s kits and training apparel.
✍️ #NUFC are pleased to confirm that @fun88eng will remain as the club’s primary partner after a new long-term agreement was reached.
— Newcastle United FC (@NUFC) July 20, 2020
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Key developments during this phase included:
- Social media engagement: Fun88 cultivated a strong digital presence with Newcastle fans, hosting competitions, giveaways, and interactive campaigns.
- Global brand alignment: Fun88 utilized its multilingual platform to strengthen its global appeal, aligning with Newcastle’s growing international fanbase.
By 2023, Fun88 had been a primary sponsor for six consecutive seasons, becoming synonymous with Newcastle United’s journey both on and off the pitch.
Transition to Official Asian Betting Partner in 2023
On June 5, 2023, Fun88 transitioned from principal sponsor to Newcastle United’s official Asian betting partner in a multi-year agreement. This shift marked a new chapter in the collaboration, focusing on Fun88’s expertise in the Asian market.
Thank you FUN88 for your incredible support over the last 6 seasons.
— Newcastle United FC (@NUFC) June 5, 2023
We look forward to continuing working with you as our Official Asian Betting Partner 🤝
Key aspects of the current partnership:
- In-market initiatives: Fun88 is driving Newcastle’s commercial growth in Asia through localized campaigns.
- Fan engagement: Offering official merchandise, competitions, and exclusive VIP experiences for supporters.
- Brand integration: Continued involvement with Newcastle’s global operations while maintaining a strong regional focus in Asia.
Newcastle United expressed gratitude for Fun88’s contributions over the past six years and reaffirmed its commitment to future collaborations.
Fun88: Background and Achievements
Founded in 2008, Fun88 is a leading online gaming platform offering sports betting, live casinos, and slot games in multiple languages. With a strong presence in Asia and an expanding global footprint, the brand is known for its innovative marketing and robust digital engagement strategies.
Key highlights of Fun88’s operations:
- Global reach: A significant online following in Asia, Europe, and Latin America.
- Technology-driven growth: A user-friendly interface and diverse offerings that cater to a wide audience.
- Commitment to responsible gambling: Fun88 adheres to regulatory standards in various jurisdictions, ensuring a safe betting environment.
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