The AC Milan and Nexen Tire Sponsorship: A Partnership from 2021 to 2023

In August 2021, AC Milan and South Korean tire manufacturer Nexen Tire embarked on a multi-year sponsorship agreement that positioned Nexen as the Club’s official Tire Partner in the Italian market. This partnership, which ran through the 2022-2023 season, was rooted in shared values of innovation, quality, and passion, aligning two brands committed to excellence in their respective fields.

We’re taking to the road with our new Tire Partner, South Korea’s Nexen Tire ➡️ https://t.co/5Y12GGQgMw

Nexen Tire, uno dei principali produttori di pneumatici a livello mondiale, è il nuovo Tire Partner del Club nel mercato italiano ➡️ https://t.co/L5TpSvnctf pic.twitter.com/mypJZE6fAr

— AC Milan (@acmilan) August 25, 2021

Expanding Nexen Tire’s Presence in the Italian Market

Throughout the sponsorship, Nexen Tire leveraged its association with AC Milan to expand its presence in Italy. The agreement granted Nexen prime branding visibility at AC Milan’s San Siro Stadium during home matches, reaching both Italian and international audiences. This strategic partnership enabled Nexen to connect with the football fanbase in Italy and strengthen brand loyalty among its customers, positioning Nexen as a trusted brand in the market.

A Successful Partnership Spanning Three Seasons

The AC Milan-Nexen Tire partnership spanned three seasons, from 2021-2022 to the end of 2022-2023, marking a period of growth and visibility for both brands. During this time, AC Milan clinched the Serie A championship in the 2021-2022 season, adding prestige to the partnership and amplifying Nexen’s brand presence in the sports market.

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