Contract details
Start date:
Status:
2022
Official style and culture curator
Leagues and Tournaments:
AC Milan and Off-White: Redefining Fashion and Football Collaboration
On 4 October 2022, AC Milan and Off-White launched an innovative partnership aimed at uniting sport and culture to inspire positive change. As AC Milan’s official Style and Culture Curator, Off-White provides the club with bespoke formal and informal attire for the men’s and women’s teams. The collaboration debuted during AC Milan’s Champions League away match in London, marking the beginning of a creative partnership built on shared values of equality, inclusivity, and innovation.
Off-White™ will be partnering with @acmilan as the club’s official Style and Culture Curator. Based on shared values and a commitment to positive change, the collaboration leverages each partner’s expertise and views beyond off field uniforms.#WearYourHeartOnYourSleeve pic.twitter.com/0CsOJofTTD
— Off-White™ (@OffWht) October 4, 2022
“Wear Your Heart on Your Sleeve” Campaign
Central to this collaboration is the “Wear Your Heart on Your Sleeve” campaign, inspired by the late Virgil Abloh’s “I Support” initiative launched in 2020. This initiative empowers players and fans to stand for causes they believe in, from diversity and freedom of speech to education and social justice.
The campaign includes custom uniforms adorned with red tags displaying personalized “I Support” messages. These uniforms symbolize the intersection of fashion, sport, and activism, aligning with AC Milan’s RespAct manifesto, which promotes social equity and combats prejudice.
Year Two: Elevating Style and Functionality
In September 2023, AC Milan and Off-White unveiled their second off-pitch uniforms, incorporating elements that blend fashion and sport seamlessly. Key features include:
- Formal Uniforms: Double-breasted jackets paired with relaxed-fit pants, integrating football traditions with Off-White contemporary aesthetic.
- Informal Uniforms: Varsity jackets featuring leather and wool with bold graphic patches, combined with casual accessories like quilted backpacks and zip-tagged sneakers.
To commemorate the collaboration, Off-White hosted an “Imaginary Dinner” on the pitch of San Siro during Milan Fashion Week 2023. This exclusive event launched a capsule collection featuring varsity jackets, hoodies, and football scarves designed for men, women, and children, available at Off-White and AC Milan stores globally.
Year Three: Honoring AC Milan 125th Anniversary
In 2024, AC Milan and Off-White celebrated their third year of collaboration with a collection honoring the club’s 125th anniversary. This collection incorporates:
- Historical Elements: Vintage football graphics, gold accents, and AC Milan’s iconic red and black colors.
- Modern Designs: Varsity jackets, hoodies, and caps for all ages, blending heritage with contemporary style.
- Exclusive Accessories: Limited-edition headwear created in partnership with New Era, available during Milan Fashion Week events.
Impact Beyond Fashion
This partnership goes beyond clothing, aligning with AC Milan’s charity initiatives through Fondazione Milan. Programs like Sport for Change leverage sports to support underprivileged youth, emphasizing the shared commitment of AC Milan and Off-White to drive social impact.
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