Contract details
Start date:
End date:
Status:
2005
2011
Official online betting partner
Leagues and Tournaments:
Arsenal and Paddy Power: A History of Collaboration
In 2005, Paddy Power expanded its presence in football sponsorship by becoming the official online betting partner for Arsenal and Liverpool. The initial agreement with Arsenal lasted until the end of the 2010/2011 season, solidifying Paddy Power’s position as a key player in football sponsorships.
Revival of the Partnership in 2013
After a two-year break, Arsenal and Paddy Power renewed their partnership on 21 August 2013. The Irish betting company signed a three-year agreement to become Arsenal’s Official Betting Partner in the UK, Ireland, and Italy. This marked the return of Paddy Power to the Emirates Stadium, following a successful collaboration during previous seasons.
Key Features of the 2013 Partnership
Exclusive Betting Offers
Paddy Power aimed to enhance its offerings to Arsenal fans and general customers by introducing industry-leading bets and exclusive offers centered around key Arsenal fixtures throughout the season.
Digital Engagement
The partnership leveraged Arsenal’s digital and social media channels to engage millions of fans, delivering Paddy Power’s unique brand of entertainment and increasing visibility.
Marketing and Hospitality Opportunities
Paddy Power secured exclusive marketing rights, including:
- Access to Arsenal’s first-team players for promotional campaigns.
- Hospitality packages at the Emirates Stadium.
- Use of Arsenal’s marketing database to target fans with exclusive content and offers.
Stay updated with the latest sponsorship news. Follow SponsorsGo on social media: