Contract details
Start date:
End date:
Status:
2013
2016
Official betting partner in the UK, Ireland, and Ital
Leagues and Tournaments:
Paddy Power’s Early Collaboration with Arsenal
In 2005, Irish bookmaker Paddy Power entered the football sponsorship landscape by becoming the official online betting partner for several prominent clubs, including Arsenal and Liverpool. The initial agreement with Arsenal ran until the end of the 2010/2011 season, helping Paddy Power solidify its reputation within the football betting sector.
Renewal of the Partnership in 2013
Following a two-year hiatus, Arsenal and Paddy Power renewed their collaboration on 21 August 2013. The new three-year agreement named Paddy Power as Arsenal’s Official Betting Partner across the UK, Ireland, and Italy. This marked Paddy Power’s return to the Emirates Stadium, building on the success of their prior engagement.
Key Elements of the 2013 Partnership
Exclusive Betting Offers
Paddy Power introduced customized betting options for Arsenal supporters, featuring exclusive offers and promotions around high-profile Arsenal matches, aiming to engage fans while expanding their market influence.
Enhanced Digital Engagement
Through Arsenal’s extensive digital and social media platforms, the bookmaker reached millions of supporters globally, presenting its unique brand of entertainment and increasing its visibility among football audiences.
Marketing and Hospitality Initiatives
The agreement also included:
- Access to Arsenal’s first-team players for promotional campaigns and advertisements.
- Premium hospitality packages at the Emirates Stadium for fans and stakeholders.
- Rights to utilize Arsenal’s marketing database for targeted campaigns, ensuring a personalized fan experience.
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