Contract details
Start date:
End date:
Status:
2020
2022
Official betting partner in Europe and CIS
Leagues and Tournaments:
Everton FC Partners with Parimatch: A Strategic Collaboration
On September 24, 2020, Parimatch, a global online gambling operator, announced a partnership with Everton FC, one of the English Premier League’s historic clubs. The agreement was set for two years, covering the 2020/21 and 2021/22 seasons, with Parimatch serving as Everton’s official betting partner in Europe and the Commonwealth of Independent States (CIS) region.
Key Features of the Partnership
Brand Visibility at Goodison Park
The agreement granted Parimatch significant branding opportunities within Everton’s iconic Goodison Park stadium:
- LED Advertising Boards: Parimatch’s logo was prominently displayed during home matches, reaching both in-stadium audiences and millions of viewers worldwide.
- Online Presence: Everton’s official website and social media channels provided additional platforms for Parimatch to engage with the club’s fanbase.
Expanding Parimatch’s Market Reach
The partnership aimed to:
- Strengthen Parimatch’s presence in the UK market, leveraging Everton’s popularity and heritage.
- Enhance the operator’s visibility in the CIS region, where Parimatch already held a significant market share.
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