Paris Saint-Germain and 1XBET Sign Three-Year Regional Partnership

On August 1, 2022, Paris Saint-Germain (PSG) announced a multi-season partnership agreement with 1xBet, an international online betting platform. This three-year collaboration designates 1xBet as an official regional partner of PSG, with a focus on enhancing brand visibility and engaging fans across Africa and Asia. Set to expand into additional regions in the future, this partnership reflects PSG’s strategy to connect with a broader audience and 1xBet’s commitment to increasing its global presence through sports sponsorship.

Regional Partnership Focus and Marketing Campaigns

Starting from July 1, 2022, 1xBet gained official partner status with PSG in African and Asian markets. This collaboration allows 1xBet to launch targeted marketing campaigns featuring PSG’s men’s professional football team. Through these campaigns, 1xBet aims to enhance its brand recognition by associating with one of Europe’s most popular and successful football clubs, engaging PSG fans through dedicated promotional content.

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