Contract details
Start date:
Status:
2013
Official partner
Leagues and Tournaments:
Ooredoo & Paris Saint-Germain: A Partnership Built on Innovation, Community, and Sports Excellence
Ooredoo, a leading global telecommunications provider founded in 1987 and headquartered in Doha, Qatar, has forged a long-lasting relationship with Paris Saint-Germain (PSG) as a key sponsor, particularly in the sports sector. This partnership has allowed Ooredoo to cement its position as one of the most significant brands in the Middle East, North Africa, and Southeast Asia while amplifying its efforts to connect with global football fans.
Ooredoo’s Strategic Partnership with PSG
The collaboration between Ooredoo and PSG has spanned multiple years, with the telecom giant continuously contributing to both sports development and community outreach. In 2013, the relationship took a significant leap, with Ooredoo becoming the official sponsor of PSG’s training complex, which was later renamed the “Ooredoo Training Center.” The company’s logo also appeared on PSG’s jerseys, further solidifying its presence in the sports industry.
Ooredoo’s commitment to the sport grew with the introduction of the “Paris Saint-Germain Academy by Ooredoo,” a football coaching initiative targeting youth development in Ooredoo’s key markets. This program focused on providing coaching clinics, engaging with young players, and creating valuable opportunities for those in underserved communities.
Innovative Fan Engagement with Ooredoo
In 2021, Ooredoo and PSG launched a groundbreaking initiative, “The Art and the Mobile,” where Qatari artists transformed smartphones into unique works of art inspired by PSG players. The auctioning of these one-of-a-kind pieces raised funds for future artistic and cultural projects in collaboration with Qatar Museums and the PSG Foundation.
Additionally, the “Fans Do Wonders” campaign launched by Ooredoo became one of the largest international media campaigns in PSG’s history. It saw the club’s top players such as Zlatan Ibrahimovic, Thiago Silva, and Neymar Jr. connecting with global fans through social media, leading to a huge increase in fan engagement across the MENA region and Southeast Asia.
Continued Support and Engagement in 2023 and Beyond
Ooredoo’s dedication to sports engagement continued in 2023 with exciting initiatives in the Maldives, where the company offered exclusive trips to Paris for fans, further deepening its connection with PSG supporters. The company also offered fans a chance to meet PSG players and participate in fun, interactive events during the players’ tour of Qatar.
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