Contract details
Start date:
End date:
Status:
2020
2025
Principal partner
Inventory:
Leagues and Tournaments:
Front of shirt
Ligue 1 Coupe de France Trophée des Champions UEFA Champions League
Qatar Airways and Paris Saint-Germain: A global sports partnership focused on innovation and fan engagement
In February 2020, Qatar Airways became the premium partner and official airline partner of Paris Saint-Germain (PSG). This partnership extended across PSG’s men’s and women’s football teams, as well as the handball team, lasting until 2022. The collaboration aimed to engage PSG’s global fanbase through a variety of innovative initiatives and exclusive content.
Content and fan engagement highlights
Throughout 2020, the partnership between Qatar Airways and PSG was marked by several fan-centric activities. The airline and club collaborated on a Quick-Fire video featuring star players such as Kylian Mbappé and Angel Di Maria ahead of the season, generating significant fan interaction.
In December 2020, Qatar Airways sent out festive greetings, including a video celebrating its partnership with PSG.
In 2021, the partnership continued to produce engaging content, with PSG players like Lionel Messi, Sergio Ramos, and Keylor Navas sharing personal anecdotes about travel in a lighthearted video series. This content provided fans with insights into their favorite players’ lives off the pitch, further strengthening the bond between the club, the airline, and its global audience.
2021 Breast cancer awareness campaign
In a socially impactful move, Qatar Airways and PSG collaborated on a breast cancer awareness campaign in autumn 2021, featuring players from PSG’s women’s team. This initiative highlighted the airline’s and the club’s commitment to raising awareness on important global issues beyond the realm of sports.
Qatar National Sports Day and global fan engagement
In February 2022, Qatar Airways and PSG organized a virtual fan event during Qatar National Sports Day, allowing football fans across Qatar to virtually meet PSG players like Neymar, Messi, and Marquinhos. The event, held online, gave fans an exclusive opportunity to engage with their favorite players despite the ongoing challenges of the pandemic.
Contract extension
In 2022, Qatar Airways and Paris Saint-Germain (PSG) renewed their sponsorship deal for an additional three years, extending the partnership until 2025. As part of this extended agreement, Qatar Airways continues to be the official sponsor of PSG’s men’s and women’s football teams, as well as the youth and handball teams.
The announcement of the renewed partnership coincided with the launch of PSG’s new kit for the upcoming season.
Qatar Airways and PSG at the 2023 Grand Prix
The partnership extended into 2023, with Qatar Airways collaborating with PSG at major events like the Formula 1 Qatar Airways Grand Prix. PSG legends such as Ronaldinho participated in activations, including a PSG Lusail Circuit Challenge, engaging fans with interactive experiences at the event.
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