Contract details
Start date:
End date:
Status:
2024
2027
Official culture & community partner
Inventory:
Leagues and Tournaments:
Back of shirt
Snipes and Paris Saint-Germain: A Groundbreaking Partnership
On September 23, 2024, Snipes, the global leader in streetwear and sneakers, announced its partnership with Paris Saint-Germain (PSG) as the club’s Official Culture & Community Partner. This collaboration marks a major step for both brands, with Snipes’ logo featured on the back of the Men’s First Team jersey during all Ligue 1 games from the 2024/25 season onwards. The three-year deal strengthens Snipes’ presence in France, positioning the retailer as a major player in the French market while leveraging PSG’s immense global reach.
The partnership goes beyond typical sponsorship, aiming to fuse Snipes’ deep-rooted cultural values with PSG’s community-driven initiatives. Snipes plans to integrate its brand into the club’s activities, focusing on giving back to the community and supporting youth engagement through sports, music, and culture.
Dennis Schröder, CEO of Snipes, shared his excitement: “This partnership represents the biggest deal in SNIPES’ history. It’s not just about visibility, but making a real impact, locally in Paris and globally. PSG is the ultimate lifestyle brand in football, and together we will create something special.”
Nicola Ibbetson, Global Partnership Director at PSG, emphasized the shared values: “This partnership is built on community spirit. We are focused on expanding our reach beyond football, and SNIPES is the perfect partner to help us achieve this vision through sport, music, and culture.”
The Snipes Deck: A New Community Space at Parc des Princes
In January 2025, Snipes took its partnership with PSG to the next level with the inauguration of the Snipes Deck at the Parc des Princes. This dedicated space for fans and guests perfectly blends Snipes’ urban streetwear identity with PSG’s forward-thinking, innovative atmosphere.
The Snipes Deck debuted on January 22, 2025, during PSG’s thrilling 4-2 victory over Manchester City. VIP guests, including San Antonio Spurs basketball players visiting for the NBA Paris Game, enjoyed an exclusive experience with tailored services, live DJ performances, and personalized match memorabilia. The deck’s design features exposed concrete, vibrant blue and red lighting, and an exhibition wall showcasing PSG shirts, merging PSG’s iconic style with Snipes’ urban flair.
Future Fan Experiences and Community Engagement
This space will serve as a hub for exclusive activations, including DJ sets on matchdays and celebrations for key events. Additionally, Snipes Club Tour initiatives will offer children and young players from the Parisian suburbs unforgettable matchday experiences, deepening the connection between PSG, its fans, and the local community.
As PSG’s Official Partner for Culture and Community, Snipes goes beyond the typical sponsorship model, emphasizing social and cultural values. Through joint-marketing activations, unique merchandise, and engaging fan experiences, the partnership promises to inspire both fans and communities for years to come.
Stay updated with the latest sponsorship news. Follow SponsorsGo on social media: