Contract details
Start date:
Status:
2024
Endorsement
In May 2024, Turkish Airlines released a captivating advertisement featuring world-renowned football coach José Mourinho, coinciding with the highly anticipated UEFA Champions League final in London. As the official airline sponsor of the UEFA Champions League, Turkish Airlines emphasized their premium in-flight experience in collaboration with one of football’s biggest names.
The campaign, aptly titled The Special One, sees Mourinho experiencing Turkish Airlines’ exclusive Business Class. Throughout the short film, he enjoys the luxurious amenities Turkish Airlines is known for, including gourmet dishes from the Business Class menu, real-time Champions League match coverage, and the comfort of noise-cancelling headphones.
As part of the sponsorship campaign, Turkish Airlines highlights the seamless experience they offer Champions League fans worldwide. Mourinho’s chess victory in the film symbolizes triumph, mirroring the spirit of the UEFA Champions League and embodying Turkish Airlines’ commitment to excellence.
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