Villarreal CF Signs Regional Partnership with PlayBet.io

Villarreal, February 25, 2025 – Villarreal CF has officially announced a new regional sponsorship agreement with PlayBet, a rising player in the cryptocurrency betting sector. The partnership will span the remainder of the 2024/25 season and continue through the 2025/26 campaign.

The collaboration designates PlayBet.io as Villarreal CF’s regional betting partner for Europe, with the partnership excluding brand activations in Spain. The deal provides brand visibility in over 30 European countries, primarily through digital platforms and matchday integrations tailored to the international fanbase.

Digital Branding Across European Markets

As part of the agreement, PlayBet.io will gain exposure across Villarreal CF’s digital assets, including selected online advertising formats and European-targeted matchday communications. The partnership supports PlayBet.io’s strategy of expanding its footprint across key crypto-friendly territories in Europe, aligning with Villarreal’s own growing presence in international football.

About PlayBet.io

PlayBet.io has quickly emerged as a dynamic player in the online betting landscape, focusing on the convergence of cryptocurrency gaming and sports betting. Known for its user-first platform and innovative gaming experience, the brand has attracted a rapidly growing global audience.

The company recently received the Welcome Offer Award from Bitcoin.com, recognizing its standout promotions and product excellence in the blockchain gaming space. With a focus on secure, decentralized betting experiences, PlayBet.io continues to position itself as a leading destination for crypto-savvy sports fans.

Strengthening Villarreal’s International Sponsorship Portfolio

This partnership reinforces Villarreal CF’s strategy of building commercial relationships beyond Spain, leveraging its strong European presence to attract new regional partners. By aligning with PlayBet.io, the club is tapping into the expanding crypto sports betting market, which continues to grow in engagement and investment across international football.

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