Overview of the Premier League and Panini Partnership

As of 2025, the partnership between Panini and the Premier League is reaching its final chapter. Panini has been the official sticker and trading card licensee of the Premier League since 2019, offering both physical and digital collectibles to fans. This collaboration has been immensely successful, but the 2024/2025 season will mark the end of this iconic partnership.

Continued Success in the UK Market

During the years of collaboration, Panini has established itself as the leading brand in the UK for Premier League collectibles. The sales of Premier League Adrenalyn trading cards, for example, have doubled in 2024, solidifying the brand’s dominance in the trading card market. Additionally, Panini’s Premier League sticker albums have become the most popular collectible in the UK, with last year’s sales reaching their highest level in 15 years.

Expansion Through Educational Programs and Global Events

Panini has played a significant role in the Premier League’s community outreach efforts. Through the Premier League Primary Stars education program, Panini’s assets have been featured as part of free math resources for over 18,000 teachers across England and Wales, creating a unique link between education and football.

Panini has also been a key partner in international events such as Premier League Mornings Live fan festivals in the US, helping to further connect fans across the globe with the Premier League and its collectibles.

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