Topps and Its Longstanding Partnership with the Premier League

Topps has played a key role in the football collectibles industry for decades, with a history of producing official Premier League sticker and trading card collections. The company’s first official Premier League sticker collection was launched in 1994 under the Merlin brand, quickly becoming a staple among football fans. For more than a decade, the Merlin name was synonymous with football sticker albums, before Topps officially rebranded the collection under its own name in 2008.

A Major Partnership with the Premier League

From 2007 to 2019, Topps held the exclusive rights to produce official Premier League trading cards and sticker collections. This partnership allowed the company to create a vast array of collectibles featuring some of the most iconic players and clubs in English football. The annual sticker collection remained a bestseller globally, demonstrating the strong connection between football fans and memorabilia.

Expanding the Collectibles Market

During its partnership with the Premier League, Topps continued to innovate, introducing high-quality trading cards with modern features such as limited-edition inserts, holographic designs, and autograph cards. These advancements helped the company maintain its position as a leader in the sports collectibles market.

Following the conclusion of its Premier League agreement in 2019, Topps shifted its focus to other major football competitions, securing deals with UEFA and FIFA to produce trading cards and stickers for international tournaments. Despite no longer being the official producer of Premier League collectibles, Topps remains one of the most recognized brands in football merchandising.

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