Manchester City and Publicis Sapient Forge Multi-Year Digital Transformation Partnership

Manchester City Football Club has announced an exciting new partnership with Publicis Sapient, appointing the company as its Official Digital Business Transformation Partner. This collaboration aims to further enhance the club’s digital ecosystem and support its ongoing transformation strategy.

Optimizing Operations and Enhancing Digital Engagement

Publicis Sapient, a leader in digital business transformation, will leverage its SPEED (Strategy, Product, Experience, Engineering, and Data & AI) capabilities to collaborate closely with Manchester City, helping the club optimize operations and elevate the digital experience for both the team and its supporters.

The partnership will also see Publicis Sapient’s branding featured prominently on pitch-side LED advertising at the Etihad and Joie Stadiums, as well as across the club’s extensive social media channels, ensuring high visibility for the digital brand.

Building a Future-Ready Digital Ecosystem

Roel de Vries, Chief Operating Officer of City Football Group, commented: “At Manchester City, we are constantly striving to strengthen our digital infrastructure. With Publicis Sapient as our Official Digital Business Transformation Partner, we will have access to cutting-edge software and innovative solutions, helping us maintain our position as leaders in technological advancement within the sports industry.”

Nigel Vaz, CEO of Publicis Sapient, shared: “We are thrilled to join forces with Manchester City on this transformative journey. By applying our SPEED capabilities, we aim to create innovative, people-first digital experiences that will drive fan engagement and operational excellence. This partnership not only delivers immediate value but also positions Manchester City for sustained success in an increasingly digital sports world.”

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