Qatar Airways secures partnership with UEFA Champions League until 2030

On September 19, 2024, Qatar Airways officially became the airline partner for the UEFA Champions League, solidifying a long-term partnership that extends until 2030. This deal builds on Qatar Airways’ previous collaborations with UEFA, having sponsored tournaments such as UEFA EURO 2020 and the upcoming UEFA EURO 2024, among others. The airline has also been involved in supporting other UEFA competitions, including the UEFA Nations League and the UEFA European Under-21 Championship.

We're ready for takeoff 🛫

Soon, we'll be landing at the @ChampionsLeague… #QatarAirways #UCLxQR pic.twitter.com/nwGq0Umgys

— Qatar Airways (@qatarairways) September 19, 2024

Broader sponsorship scope

The partnership includes not only the UEFA Champions League but also extends to other significant UEFA tournaments such as:

• UEFA Super Cup
• UEFA Youth League
• UEFA Futsal Champions League

This strategic move by Qatar Airways is seen as part of its wider ambition to connect football fans globally while promoting their extensive travel network across Europe and beyond.

Brand exposure and fan engagement

As part of the agreement, Qatar Airways will benefit from extensive brand exposure during UEFA Champions League matches, including:

• In-game LED perimeter boards
• Media interview backdrops
• Broadcast sponsorships

Additionally, fans will gain access to exclusive travel deals, special offers through the Qatar Airways Privilege Club, and other unique experiences designed to elevate their matchday journeys.

Enhanced travel solutions for football fans

To further enhance the experience for football fans, Qatar Airways is offering tailored travel solutions through its Privilege Club Collection. Fans can expect discounted flights, bespoke travel itineraries, and curated experiences, making it easier for supporters to attend key matches across Europe.

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