Qatar Airways sponsorship agreement with UEFA for Euro 2024

On June 14, 2024, Qatar Airways announced the renewal of its partnership with UEFA, extending their collaboration to cover UEFA Euro 2024. This built upon the success of their earlier sponsorship around UEFA Euro 2020. Qatar Airways continued as the official airline partner for the 2024 tournament, which was held across Germany from June 14 to July 14, 2024. The tournament featured 51 matches across 10 cities, culminating in a final match in Berlin.

Qatar Airways announces partnership renewal with @EURO2024
The award-winning airline is now the Official Airline Partner of all UEFA men’s national team competitions
Read more: https://t.co/FBHzBqVTQ9

— Qatar Airways (@qatarairways) June 14, 2024

Enhanced travel services: Hamburg gateway launch

Coinciding with the renewed UEFA partnership, Qatar Airways opened a new Hamburg gateway in 2024, further expanding its presence in Germany. This route added to its global network, connecting 170 destinations. The airline’s services provided increased access to major destinations within Germany and 49 other European locations, reinforcing its commitment to global connectivity.

Qatar Airways’ prominent role in UEFA Euro 2024

As a key sponsor, Qatar Airways’ branding was highly visible throughout the UEFA Euro 2024 tournament. Its presence was featured on LED perimeter boards, in broadcast sponsorships, and through digital promotions. The airline also offered exclusive travel packages and fan experiences, enhancing its connection with football supporters during the competition.

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