Contract details
Start date:
End date:
Status:
2017
2025
Heart sponsor
Inventory:
Leagues and Tournaments:
Front of shirt
Atalanta BC and RadiciGroup: A Longstanding Partnership in Italian Football
On August 24, 2017, Atalanta BC and RadiciGroup, a multinational corporation based in Bergamo, Italy, officially announced their first sponsorship agreement. The partnership, signed at the prestigious Grimaldi Forum in Monaco, initially covered one season, featuring the RadiciGroup logo on Atalanta’s jerseys for the UEFA Europa League and Coppa Italia matches.
Giornata nerazzurra in casa #RadiciGroup
— RadiciGroup (@RadiciGroup) December 13, 2017
Attenzione al territorio e competenza nei materiali per il settore dello sport: RadiciGroup al fianco di @Atalanta_BC per vincere in #Europahttps://t.co/AzbQfMH7f8#EuAtalanta #EuropaLeague pic.twitter.com/Vr273RtMX2
Following the team’s strong performance in the 2017/18 UEFA Europa League, including a playoff appearance against Borussia Dortmund, the collaboration gained further momentum. With Germany being one of RadiciGroup’s key markets, the brand benefited from increased visibility in the region. The relationship between football and business strategy became even more evident when RadiciGroup employees from its German division attended the match in Dortmund to support Atalanta.
Renewal and Expansion of Sponsorship
Due to the success of the first year, the partnership was renewed in June 2018 and expanded to include Serie A matches, making RadiciGroup the club’s primary front-of-shirt sponsor across all domestic competitions.
#RadiciGroup main sponsor di #Atalanta nel Campionato di serie A, #UefaEuropaLeague e #CoppaItalia
— RadiciGroup (@RadiciGroup) June 28, 2018
Presentate le nuove maglie del team nerazzurro realizzate da Jomahttps://t.co/pheNK2OIxt#EuAtalanta #GoAtalantaGo #RadiciGroupForSport pic.twitter.com/VfEDo8FxWz
In April 2019, the contract was extended once again, solidifying RadiciGroup’s role as one of Atalanta’s key sponsors. The company’s branding remained on the front of the club’s kits for Serie A, Coppa Italia, and the UEFA Champions League after Atalanta’s historic qualification to Europe’s premier club competition.
Grazie!!!
— RadiciGroup (@RadiciGroup) December 13, 2019
Oggi su @webecodibergamo il grazie di #RadiciGroup a @Atalanta_BC
🖤💙 #GoAtalantaGo #ForzaAtalanta 🖤💙 pic.twitter.com/T42QN9Z8YC
During this period, RadiciGroup also engaged in corporate social responsibility (CSR) initiatives, including a charity auction of match-worn Atalanta jerseys, raising funds for local healthcare projects in Bergamo.
Together, determined and sky-rocketing: #RadiciGroup worldwide teams up with @Atalanta_BC.
— RadiciGroup (@RadiciGroup) February 19, 2020
Thanks to @Gazzetta_it for the artwork.#AtalantaVCF #UCL #GoAtalantaGo 💙🖤💙🖤💙🖤 pic.twitter.com/ga0B9xvjjb
Support During the COVID-19 Crisis
In March 2020, amid the COVID-19 pandemic, RadiciGroup and Atalanta played an active role in supporting the Bergamo community. They collaborated to fund essential medical equipment for local hospitals and assisted in setting up a field hospital for patients. Later that year, both organizations contributed to an initiative to support local students by providing educational materials and protective masks.
Strategic Adjustments and Sponsorship Evolution
On August 19, 2020, RadiciGroup extended its agreement with Atalanta for another three years, but with some changes:
- The RadiciGroup logo remained on the front of Atalanta’s kit for Serie A.
Nuova maglia @Atalanta_BC: #RadiciGroup sponsor del cuore.
— RadiciGroup (@RadiciGroup) September 4, 2020
Partnership triennale del Gruppo con la società nerazzurra.https://t.co/pC40DPLCH0#GoAtalantaGo 🖤💙 pic.twitter.com/qhLqwZHLux
- In UEFA Champions League and Coppa Italia matches, the logo was moved to the sleeve.
#RadiciGroup, @Atalanta_BC sleeve sponsor for #ChampionsLeague.
— RadiciGroup (@RadiciGroup) September 9, 2021
The Group’s name is also on the team jersey for the Italian Cup 2021-22 season.#ChampionsLeague #TeamUp #GoAtalantaGo ⚫️🔵https://t.co/HtN1BcxWSb pic.twitter.com/ZDcHlnGpeX
Atalanta’s Success and Continued Sponsorship
On July 13, 2023, RadiciGroup renewed its sponsorship for the 2023/24 season, maintaining its position as one of Atalanta’s most loyal partners. The agreement once again covered Serie A, Coppa Italia, and the UEFA Europa League.
Atalanta’s triumph in the 2023/24 UEFA Europa League, securing their first major international trophy, further reinforced the brand’s association with the club’s success.
Latest Developments: The 2024/25 Season Agreement
On July 23, 2024, RadiciGroup and Atalanta BC announced the renewal of their partnership for the 2024/25 season. Under the new contract:
- RadiciGroup remains the “Sponsor del Cuore” (Heart Sponsor) for Serie A and the Supercoppa Italiana (scheduled for January 2025 in Riyadh).
- In UEFA Champions League and Coppa Italia matches, RadiciGroup will serve as the club’s Sleeve Partner.
#RadiciGroup and Atalanta B.C.: a winning partnership which continues in the 2024/25 season.
— RadiciGroup (@RadiciGroup) July 23, 2024
RadiciGroup confirms its commitment as the "Sponsor del Cuore" (Heart Sponsor) of the Atalanta team.https://t.co/eDx0Cgp7Ma#Atalanta #GoAtalantaGo #ForzaAtalanta #TeamUp pic.twitter.com/vkh5DuhiRF
About RadiciGroup
RadiciGroup is a multinational company with operations in Europe, North America, South America, and Asia. It specializes in the production of chemical intermediates, polyamide polymers, engineering plastics, synthetic fibers, and non-woven materials.
The company was founded in 1941 in Gandino, Italy, by Pietro Radici, and has since grown into a global leader in advanced materials and sustainable solutions.
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