Zegna Partners with Real Madrid: A Fashion-Forward Collaboration in Sports

In August 2022, Real Madrid entered into an exciting sponsorship agreement with Zegna, the iconic Italian luxury menswear brand. Zegna became the club’s official travelwear partner, providing exclusive clothing for both the men’s and women’s football and basketball teams, as well as their technical staff.

Zegna’s New Logo and Signature Wardrobe for Real Madrid

Before the partnership was officially announced, Zegna introduced a new logo that would be featured on the Real Madrid team’s uniforms. The logo’s design draws inspiration from the iconic Road 232, which begins in the mountains and runs through the Oasi Zegna, a vast 100 square kilometers of natural terrain in northern Italy. This logo became instantly recognizable, thanks in part to its presence on the uniforms of Real Madrid players.

The partnership has been celebrated through a collection of high-end travelwear tailored specifically for Real Madrid. This wardrobe includes signature overshirts, jackets, crewneck sweaters, and joggers, paired with Zegna’s renowned Triple Stitch sneakers. Each piece of clothing blends Zegna’s heritage and modern aesthetic with Real Madrid’s iconic status, creating a unique fashion-forward partnership that aligns with both brands’ values of excellence and innovation.

A Milestone Partnership with Real Madrid

In September 2022, Real Madrid players like Antonio Rüdiger and Rodrigo showcased their new Zegna suits. By the end of the 2022-2023 season, Real Madrid fans were treated to exclusive behind-the-scenes videos on the club’s YouTube channel, highlighting how players arrived at matches looking confident and stylish in their Zegna attire.

Continuing the Partnership in 2023

Zegna and Real Madrid further extended their collaboration in 2023, with the luxury menswear brand remaining the club’s official luxury travelwear partner through 2025. The new wardrobe was unveiled in October 2023 during Real Madrid’s first Champions League away game, reinforcing the long-term commitment between the two organizations.

About Zegna: A Legacy of Excellence in Menswear

Founded in 1910 by Ermenegildo Zegna in Trivero, Italy, Zegna has become one of the leading producers of Italian menswear. The brand has built a reputation on its commitment to quality, innovation, and perfection. Known for its luxurious fabrics produced in its own brand-owned factories, Zegna creates impeccably tailored suits, jackets, trousers, and accessories that blend modern trends with traditional craftsmanship.

Zegna’s clothing has earned recognition for its luxurious design and exceptional quality, making it the preferred choice for men worldwide who seek timeless elegance and style.

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