Real Sociedad partners with Yasuda Group to drive international expansion in Japan

On October 6, 2023, Real Sociedad announced a strategic partnership with the Yasuda Group, a Japanese conglomerate. This collaboration, which extends from 2023 to 2026, positions Yasuda as Real Sociedad’s primary sponsor with a focus on boosting the club’s international presence, particularly in Japan. This partnership is designed as part of the club’s broader medium- and long-term strategy to strengthen ties with Asian markets.

Key focus areas of the agreement:

• Youth Development in Japan: One of the main pillars of this partnership is the focus on talent development. Real Sociedad, known for its excellent youth academy, will collaborate with Yasuda to launch football academies across Japan. These academies will promote not only athletic development but also the personal growth of young players, helping foster the next generation of footballers.

• Sponsorship: The Yasuda Group will become Real Sociedad’s main sponsor during the three-year contract. This sponsorship includes visibility on kits, marketing assets, and other promotional opportunities. The agreement also enhances the club’s brand positioning in Japan through joint marketing and advertising campaigns.

• Events and International Promotion: Real Sociedad’s first men’s team is expected to take part in events in Japan over the course of the partnership. These events will serve as a way to engage fans, build international support, and promote the team’s values and culture in the Japanese market.

Official presentation

On October 19, 2023, the partnership was officially unveiled to the public, with Real Sociedad’s president, Jokin Aperribay, and the Yasuda Group’s CEO, Kaisuke Yasuda, addressing the media. Both leaders expressed optimism about the collaboration, highlighting the unique opportunities this partnership presents for both parties.

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