Manchester United and Remington Extend Global Partnership to Celebrate Style and Self-Expression

Manchester United and Spectrum Brands Holdings, Inc. have extended their long-standing global partnership, marking a continued collaboration with Remington, one of the world’s leading personal care brands. Originally signed in February 2019, the agreement established Remington as the club’s first Official Electrical Styling Partner for both the men’s and women’s teams.

A Partnership Rooted in Confidence and Identity

The partnership has been distinguished by a shared commitment to individuality and self-expression. One of the standout initiatives is the “Play with Style” campaign, featuring Manchester United players reflecting on their personal style, identity, and memorable life moments. Set against dynamic visuals and emotional storytelling, the campaign reflects the club’s and Remington’s unified message: confidence starts with being true to yourself.

This builds on the earlier “This Is Me” activation, which reached fans across digital, retail, and live event platforms, encouraging self-confidence and personal style through Remington’s grooming technology.

Global Reach Through Strategic Activations

Since the partnership’s inception, over 800 consumer activations have been launched across more than 50 countries, reaching an estimated 1.1 billion people worldwide. Remington’s pitch-side branding at Old Trafford continues to deliver massive visibility to a global matchday audience of over 3.5 billion viewers annually.

The collaboration has also expanded into product innovation. A co-branded Manchester United x Remington product line is now available in 39+ markets, including through Remington’s retail channels and Manchester United’s global online store. The collection, which blends performance with club identity, saw the addition of two new grooming products earlier this year.

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