Contract details
Start date:
Status:
2020
Ambassador in Latin America
BetWinner’s Brand Partnership with Roberto Carlos
On June 30, 2020, BetWinner, a globally recognized betting platform, announced the appointment of Roberto Carlos as its brand ambassador for Latin America. The former Brazilian football star, widely celebrated for his inclusion in FIFA 100’s list of the greatest living footballers, represents the brand exclusively across several countries, including Brazil, Argentina, Peru, Colombia, and others throughout the region.
This strategic partnership was aimed at enhancing BetWinner’s visibility in Latin America by leveraging Roberto Carlos’ popularity and influence. The collaboration initially covered high-profile promotional activities, such as digital campaigns, city-wide banners in São Paulo, and advertisements at prominent locations, including bus stops.
Partnership Extension in 2022
In November 2022, BetWinner extended its agreement with Roberto Carlos for an additional two years. This renewed partnership was formalized during the SIGMA World 2022 event in Malta, a significant gathering for the iGaming industry. Roberto Carlos, in his capacity as the brand ambassador, played a prominent role at the BetWinner booth during the event.
Over the course of the collaboration, the partnership has successfully driven regional campaigns, increasing BetWinner’s footprint in Latin American markets while aligning the brand with a football icon admired across the continent.
About BetWinner
Founded in 2007 and operating as an online bookmaker since 2016, BetWinner has quickly gained prominence as a dynamic player in the global betting industry. The platform offers a wide range of sports betting markets and features a team of experienced professionals committed to providing top-tier gaming experiences.
BetWinner operates in over 50 countries, with strong markets across Europe, the Middle East, Asia, Africa, and South America. Its focus on user-centric technology and global outreach positions it as a leader in the industry.
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