Robin van Persie and BK8: A Strategic Partnership in Sports Marketing

Former Dutch footballer Robin van Persie, known for his illustrious career with Manchester United, Arsenal, and the Dutch national team, was officially named as BK8’s Brand Ambassador from 2019 to 2021. This collaboration marked a significant milestone in BK8’s marketing efforts across Southeast Asia.

Details of the Partnership

The endorsement agreement, finalized through a collaboration between BK8.com and Mediapro Asia, allowed the sportsbook and gaming platform to leverage van Persie’s image rights in key markets, including Thailand, Malaysia, Indonesia, and Vietnam. The partnership focused on generating branded content, organizing market visits, and engaging football fans in these regions.

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