AS Roma and Auberge Resorts Collection: A Strategic Partnership in Luxury and Football

On January 2, 2023, AS Roma announced a long-term partnership with Auberge Resorts Collection, a leading name in luxury hospitality. The agreement, reportedly set for three years, establishes Auberge Resorts as the official back-of-shirt sponsor for AS Roma’s men’s, women’s, and youth teams.

This collaboration is designed to go beyond traditional sponsorships, emphasizing the creation of unique experiences and lasting memories for fans and guests alike.

Expanding Luxury Hospitality in Europe

For Auberge Resorts Collection, this partnership aligns with a broader strategy to expand its footprint in Europe. One of the most anticipated developments under this initiative is the opening of Collegio alla Querce in Florence in 2024.

Located in a UNESCO World Heritage Site, this resort will blend historical charm with modern luxury, offering an exclusive retreat in Florence’s scenic northern quarter.

About Auberge Resorts Collection

Auberge Resorts Collection is a globally recognized brand specializing in luxury hotels, resorts, and private residences. With a portfolio of 25 unique properties, the company is known for its high-end service, exquisite design, world-class cuisine, and innovative wellness experiences. Each Auberge property is designed to capture the essence of its location, creating immersive and personalized guest experiences.

By partnering with AS Roma, Auberge Resorts Collection aims to enhance its presence in the European market while connecting with football fans and luxury travelers alike.

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