Contract details
Start date:
Status:
2023
Key partner
Inventory:
Leagues and Tournaments:
On June 11, 2023, Al-Hilal, the renowned Saudi Arabian football club, announced a strategic partnership with Savvy Games Group, a company specializing in games and esports. This collaboration aims to bolster the club’s developmental and training programs and elevate the visibility of the Savvy brand, which will now grace the front of Al-Hilal’s jerseys.
This agreement is designed to facilitate both international and local talent acquisition, supporting Al-Hilal’s ongoing mission to remain the most celebrated team in Asia. The Savvy brand will gain extensive exposure through Al-Hilal’s various channels, both within and outside the stadium, and through digital content. The partnership holds potential for further collaborations that could enhance the club’s business initiatives.
The Savvy Games Group, wholly owned by the Saudi Public Investment Fund, is dedicated to fostering the growth of the games and esports sectors. Headquartered in Riyadh, Saudi Arabia, Savvy has become a leading mobile game publisher in the Middle East. Its diverse game portfolio, available on the Apple App Store and Google Play Store, includes everything from racing to role-playing games.
One of the standout promotional achievements of this partnership was the high-profile signing of Brazilian football star Neymar in the summer of 2023. Neymar’s unveiling has drawn millions of views, significantly boosting the Savvy brand’s presence on Al-Hilal jerseys and highlighting the synergistic potential of this partnership. As football continues to grow in popularity within the Kingdom, paralleled by a rising interest in football-related games, Savvy Games Group is strategically positioned to amplify its impact on the gaming and esports landscape through thoughtful investments and support for the gaming community.