Škoda and Valencia CF: A Long-Term Partnership Driving Visibility and Innovation

On September 6, 2019, Škoda, one of the world’s leading automotive brands and a subsidiary of the Volkswagen Group, signed a sponsorship agreement with Valencia CF, becoming the club’s Official Car Partner.

🔥 ¡VALENCIANISTAS ATENTOS!

🅔🅢🅣🅡🅔🅝🅐🅜🅞🅢 🅟🅐🅝🅣🅐🅛🅞🅝 👖‼@skoda_es 🦇 #SKODA pic.twitter.com/iH2d6iPXRH

— Valencia CF (@valenciacf) November 1, 2019

This multi-year partnership positioned Škoda as a Premium Plus Partner and provided significant brand visibility through:

• Logo placement on the shorts of the men’s first-team match and training kits.
• Brand presence at Mestalla Stadium via LED advertising boards and large-scale banners.
• A fleet of official vehicles for Valencia CF players and staff, including Škoda’s top models such as the KODIAQ, SUPERB, and OCTAVIA COMBI.

The collaboration integrated football sponsorship with the automotive industry, allowing Škoda to enhance its brand presence among LaLiga audiences and Valencia CF’s international fan base.

Expansion of the Partnership to Valencia CF Women’s Team

In September 2020, Škoda expanded its agreement by becoming a Premium Partner of Valencia CF Women.

• This marked the first time the brand partnered with a women’s football team, reinforcing its commitment to gender equality in sports.
• The Škoda logo was added to the shorts of the women’s first-team kits for both training and matches.
• Škoda’s brand presence extended to women’s football activations and promotional campaigns, further strengthening its engagement with Valencia CF’s growing female fan base.

Škoda and Valencia CF’s Engagement with Fans

• July 2021 – Valencia CF took part in the grand opening of Autocenter ŠKODA Levante, the official dealership in Valencia.
• January 2022 – Goalkeeper Jaume Doménech and rally driver José Antonio “Cohete” Suárez participated in a Škoda-sponsored skills challenge, blending the worlds of football and motorsports.

These events strengthened the brand’s local presence, bringing fans closer to both the club and the automotive industry.

🎥 INSIDE by @skoda_es

Check out the first few hours of @Dimitrievski1 as a Valencia CF player#WelcomeDimitrievski pic.twitter.com/Kdg9IjoYNG

— Valencia CF (@valenciacf_en) June 14, 2024

Škoda’s Commitment to Sustainability and Innovation

As part of the renewed sponsorship, Škoda began integrating sustainable mobility solutions into its partnership with Valencia CF.

• November 2022 – The KODIAQ and KAROQ models were selected as Valencia CF’s official vehicles for the season, with players praising the advanced technology and spacious interiors.
• October 2023 – The Mestalla Stadium banner was updated to prominently feature the Škoda Enyaq Coupé, an electric SUV, alongside the slogan: “100% eléctrico, 100% con Valencia CF.”
• May 2024 – For the first time, Škoda introduced electric vehicles into the club’s official fleet. Players including Hugo Guillamón received the Enyaq Coupé, signaling Škoda’s commitment to promoting sustainable transportation within sports sponsorships.

In addition to sustainability initiatives, the fleet of official vehicles was expanded to include:

• Kodiaq Sportline – chosen by head coach Rubén Baraja and captain José Luis Gayà.
• Karoq Sportline – selected by Hugo Duro.
• Enyaq Coupé – Škoda’s latest fully electric SUV.

Škoda and Valencia CF Extend Their Partnership Until 2025

On June 26, 2023, Škoda and Valencia CF renewed their partnership for two additional seasons, reaffirming their long-term collaboration.

• Škoda remains the club’s official vehicle provider, maintaining brand visibility through match kits, digital assets, and stadium advertising.
• The agreement includes dealership activations, integrating Škoda’s presence in Valencia CF’s fan engagement initiatives.
• Sustainability remains a priority, with an increased focus on electric vehicles and eco-friendly mobility solutions.

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