Contract details
Start date:
End date:
Status:
2020
2023
Official betting partner
Leagues and Tournaments:
Arsenal and Sportsbet.io: A Comprehensive Look at Their Strategic Partnership
On September 17, 2020, Arsenal Football Club announced its three-year partnership with Sportsbet.io, a crypto-focused sports betting platform headquartered in Tallinn, Estonia. This collaboration aimed to merge innovation with fan engagement while promoting responsible gambling practices.
We’ve joined The @Arsenal and we’re ready to get going! 🏃🏼
— Sportsbet.io (@Sportsbetio) September 17, 2020
Super excited to be the Official Betting Partner of Arsenal FC 🤝#Partnership #Arsenal #BTC #Bitcoin pic.twitter.com/eUPvS5frel
Key Objectives and Initiatives
Expanding Global Fan Engagement
The partnership centered around creating exclusive experiences for Arsenal’s global fanbase and Sportsbet.io customers. Leveraging Arsenal’s vast digital reach of over 80 million followers, Sportsbet.io produced digital content featuring both the men’s and women’s teams. This included a particular focus on Arsenal Women, the world’s most-followed women’s sports team.
Supporting Women’s Football in Estonia
As part of its commitment to the game’s growth, Arsenal coaches organized clinics for Estonia’s U-19 women’s football team, fostering the development of young talent in Sportsbet.io’s home country. This initiative reflected the partnership’s dedication to social responsibility and football development at grassroots levels.
Major Campaigns and Milestones
‘Believe the Hype’ Campaign (August 12, 2021)
Sportsbet.io launched the ‘Believe the Hype’ campaign at the start of the Premier League season to rally Arsenal fans. The campaign built on the partnership’s first year, which saw innovative fan engagement, including:
- Augmented Reality Matchday Programmes: These interactive features included personalized messages from players like Pierre-Emerick Aubameyang and Alexandre Lacazette.
- Global Engagement Initiatives: Shirt giveaways, bet boosts, and a media collaboration with One Football highlighted the benefits of cryptocurrencies for Arsenal’s global audience.
- Celebrating Fan Return: As fans returned to Emirates Stadium, the campaign emphasized optimism and shared enthusiasm for the club’s future.
‘Ahead of the Game’ Event in Lagos (May 20, 2022)
In a major milestone, Sportsbet.io hosted an event in Lagos, Nigeria, attracting over 400 Arsenal fans. Highlights of the event included:
- A live screening of Arsenal’s 3-1 victory over Manchester United.
- A special appearance by Arsenal legend Kanu.
- Interactive attractions such as virtual reality games, table football, and mini football pitches.
Cryptocurrency rewards for score predictions and a donation to the Kanu Heart Foundation.
End of the Partnership
The collaboration concluded at the end of the 2022/2023 season, marking three years of innovation-driven engagement and mutually beneficial campaigns.
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