LOSC Lille forms strategic partnership with Teddy Smith

On September 2, 2022, LOSC Lille, in collaboration with the Sportfive agency, unveiled a new partnership agreement with the clothing brand Teddy Smith. This brand, renowned for its expertise in manufacturing and distributing jeans, was established by Philippe Bouloux in 1989 and is recognized for its appeal across various generations.

Teddy Smith’s branding integration on LOSC Lille jerseys

Starting with the 2022/2023 season, Teddy Smith became an official partner of LOSC Lille, with its branding prominently featured on the back of the team’s jerseys beneath the player numbers. This sponsorship agreement is set to last until the end of the 2024/2025 season, ensuring substantial visibility for the brand.

Additionally, Teddy Smith’s presence is notably visible at the Decathlon Arena Stade Pierre Mauroy and the Domaine de Luchin. The brand benefits from extensive exposure on the club’s official signage—including LED displays, 3D carpets, fixed signage, and during interviews—as well as on LOSC Lille’s various communication media.