Contract details
Start date:
Status:
2024
Official international beer partner
Leagues and Tournaments:
Tottenham Hotspur Announces Global Partnership with Tiger® Beer
Tottenham Hotspur has entered into a global partnership with Tiger® Beer, officially naming the iconic brand as the Club’s Official International Beer Partner. The collaboration focuses on expanding fan engagement in the Asia-Pacific region, where Tottenham continues to grow its passionate supporter base.
Unique Fan Experiences Across Asia
Through this multi-year deal, the Club and Tiger® Beer will roll out a series of interactive fan activations, giving supporters across Asia access to:
- Exclusive opportunities to watch Tottenham’s first team train
- Special training and coaching sessions
- Community events and branded experiences celebrating football culture
The initiative highlights both brands’ shared mission to bring people together and strengthen communities through sport.
Spotlight on Tiger® Beer’s Global Heritage
Originally founded in Singapore in 1932, Tiger® Beer has grown into Asia’s top-selling premium international beer brand, currently available in over 60 countries worldwide. This partnership reflects the brand’s continuing effort to connect with global audiences through football — a unifying force across cultures.
Executive Comments on the Partnership
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, shared:
“We’re excited to collaborate with Tiger® Beer, a respected global brand with deep roots in Asia. Together, we’ll create unforgettable experiences that unite Spurs fans and football communities across the region.”
Sean O’Donnell, Global Brand Director for Tiger® Beer, added:
“At Tiger® Beer, we believe in boldness, but we know true strength comes from collective support. Partnering with a club like Tottenham Hotspur allows us to celebrate the spirit of unity through football — inspiring fans to chase greatness together.”
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