Valencia CF and TM Grupo Inmobiliario: A Strategic Partnership Bridging Football and Real Estate

On June 22, 2023, TM Grupo Inmobiliario, a leading real estate development company specializing in residential, hotel, and vacation tourism, signed a major sponsorship agreement with Valencia CF, becoming the club’s Main Global Partner and Official Real Estate Partner.

Under this multi-year agreement, TM Grupo Inmobiliario secured:

• Front-of-shirt sponsorship on the jerseys of the men’s first team, second team, women’s team, and academy squads.
• Brand exposure on training kits, stadium advertising, and digital platforms, ensuring maximum visibility.
• Collaborations on international marketing, commercial events, and real estate promotions leveraging Valencia CF’s global audience.

This partnership integrates sports sponsorship with real estate promotion, positioning Valencia CF as a commercial gateway to key European markets.

TM Grupo Inmobiliario and Valencia CF Expand Their Global Footprint

On December 28, 2023, Valencia CF, TM Grupo Inmobiliario, and LaLiga organized an exclusive Watch Party in Sopot, Poland, for the LaLiga match against FC Barcelona.

• Over 100 Valencia CF fans, potential investors, and corporate partners attended the event at the Sheraton Hotel in Sopot, experiencing an immersive football atmosphere.
• Former Valencia CF legend Miguel Ángel Bossio engaged with fans, and a special video message from Yarek Gasiorowski (a player with Polish roots) was broadcasted.
• Spanish cuisine, branded giveaways, and live entertainment enhanced the event.
• Key business figures, including representatives from Banco Santander, LaLiga sponsors, and Poland’s business community, participated.

This activation was strategically designed to tap into Poland’s growing football audience, as Valencia CF saw 72% growth in viewership in the country. TM Grupo Inmobiliario also recognized Poland as a priority real estate investment market, further aligning business and football strategies.

Business Networking in Prague and Warsaw: Driving Investment Through Football

As part of its international expansion, TM Grupo Inmobiliario and Valencia CF organized two major business networking events in Prague (Czech Republic) and Warsaw (Poland) in December 2024.

Prague Event – “Tourism and Investment: Spain as a Destination for New Opportunities”

• Hosted at Andaz Prague by Hyatt, featuring Valencia CF ambassador Miguel Ángel Bossio and LaLiga’s Central Europe delegation.
• Real estate investment discussions, highlighting Spain’s Mediterranean coast and the Mexican Caribbean as key destinations.
• Roundtable talks on the connection between sports sponsorships and economic growth.

Warsaw Event – Expanding Valencia CF’s Brand Presence

• Positioned TM Grupo Inmobiliario as a leading developer for international buyers.
• Strengthened Valencia CF’s ties with Polish football and business communities.
• Engaged potential investors through exclusive presentations and networking opportunities.

Why This Partnership Stands Out in Sports Sponsorship

The Valencia CF – TM Grupo Inmobiliario partnership serves as a model for integrating sports sponsorship with business expansion.

• Front-of-shirt branding provides high-impact visibility in LaLiga and international competitions.
• Global business activations position Valencia CF as more than a football club, but as a commercial partner.
• Football sponsorship is leveraged as a tool to drive real estate investment and tourism development.
• Innovative marketing strategies, including Watch Parties and business forums, deepen brand engagement.

This partnership is a blueprint for modern sports marketing, showing how sponsorships can extend beyond traditional advertising to generate direct business growth.

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