Contract details
Start date:
Status:
2022
Official soft drinks partner in Europe
Leagues and Tournaments:
Coca-Cola Becomes Official Beverage Partner of Tottenham Hotspur in Multi-Year Deal
Tottenham Hotspur has officially announced a long-term commercial partnership with Coca-Cola, bringing the iconic beverage brand into the heart of the club’s matchday experience. Under the agreement, a range of Coca-Cola drinks — including Coca-Cola Original Taste and Coca-Cola Zero Sugar — will be served throughout Tottenham Hotspur Stadium, enhancing the refreshment options available to fans.
The Club has today announced an official partnership with Coca-Cola.
— Tottenham Hotspur (@SpursOfficial) September 29, 2022
Exclusive Fan Activations and Matchday Experiences
As part of the collaboration, Coca-Cola will launch a series of marketing campaigns designed to reward Spurs fans with:
- VIP hospitality packages and match tickets
- Behind-the-scenes moments with first-team players
- Limited-edition merchandise giveaways
- “Money-can’t-buy” fan experiences during key fixtures
These activations are set to roll out across digital platforms, in-venue promotions, and retail partners throughout Europe.
Strengthening a Legacy in Football Ahead of Global Events
This partnership builds on Coca-Cola’s longstanding association with football — from grassroots initiatives to global tournaments like the FIFA World Cup. With the 2022 tournament on the horizon at the time of signing, the deal marked a strategic move to connect with fans through one of the world’s most passionate football communities.
Michael Willeke, Integrated Marketing Experience Director for Coca-Cola Europe, commented:
“Football has always been central to Coca-Cola’s brand identity. Through this partnership with Tottenham Hotspur, we aim to create memorable, shareable experiences for fans at home, in restaurants and bars, and most importantly — inside the stadium.”
Todd Kline, Chief Commercial Officer at Tottenham Hotspur, added:
“We’re thrilled to welcome Coca-Cola to our global partnership portfolio. Their history with football is unmatched, and we look forward to offering our fans more than just great drinks — but also access to unique rewards and unforgettable matchday moments.”
Stay updated with the latest sponsorship news. Follow SponsorsGo on social media: