Contract details
Start date:
End date:
Status:
2012
2024
Official betting partner for Asia and Latin America
Leagues and Tournaments:
The History of Tottenham Hotspur’s Partnership with Fun88
Tottenham Hotspur Football Club and Fun88, a prominent Asian gaming company, forged a long-term relationship spanning more than a decade. Starting in 2012, this partnership evolved to become one of the club’s most enduring and impactful collaborations. Below is a detailed account of their association.
The Beginning: Fun88 as Official Asian Betting Partner (2012-2014)
On August 16, 2012, Tottenham Hotspur announced Fun88 as its Official Asian Betting and Gaming Partner. This two-year agreement marked the start of a collaborative effort to engage with Asian sports fans through innovative online and offline activities.
Key elements of the partnership included:
- Launching a co-branded gaming microsite.
- Engaging Asian fans through dedicated campaigns.
- Promoting the Fun88 brand across Tottenham’s platforms.
Renewal and Expansion into Latin America (2016-2018)
On August 10, 2016, Tottenham extended its partnership with Fun88, expanding its scope to include Latin American markets. This second two-year agreement built upon the success of the initial collaboration, further strengthening the connection between the brand and Spurs’ global fanbase.
Highlights of this phase included:
- Fun88 gaining advertising access across Tottenham’s multi-language digital channels, including Chinese, Indonesian, Korean, Thai, Malay, and Spanish.
- In-stadium branding during home matches.
- Enhanced outreach to the club’s 200 million supporters across Asia and Latin America.
A Long-Term Partnership: 2018-2021
On April 13, 2018, Tottenham and Fun88 renewed their agreement for a long-term partnership. This phase witnessed an increased focus on leveraging digital channels and in-stadium branding to engage fans globally.
Key developments included:
- Fun88’s advertising on LED perimeter boards at White Hart Lane, Wembley, and Tottenham’s new stadium.
- A robust presence on Tottenham’s localized and global digital platforms.
- Marking Fun88 as one of the longest-serving partners of the club.
Celebrating a Decade of Partnership: 2021-2024
On November 15, 2021, Tottenham and Fun88 extended their collaboration to celebrate the upcoming 10th anniversary of their partnership. This agreement carried the partnership into its final years, ending after the 2023/24 season.
Highlights of this phase included:
- Exclusive fan activations, including competitions and prize giveaways.
- Continued in-stadium advertising during home matches.
- Celebrating a decade of association, making Fun88 one of Tottenham’s most consistent and valued partners.
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