Contract details
Start date:
Status:
2024
Official furniture manufacturing partner
Leagues and Tournaments:
Tottenham Hotspur Announces Official Furniture Partnership with FURSYS GROUP
Tottenham Hotspur has confirmed a new multi-year global partnership with FURSYS GROUP, naming the South Korean furniture specialist as the Official Furniture Manufacturing Partner for both the men’s and women’s teams.
FURSYS GROUP operates under three prominent brands — FURSYS, SIDIZ, and iloom — offering high-quality furniture and workspace solutions for both corporate and home environments.
SIDIZ Brand to Feature Across Stadium and Training Centre
As part of this partnership, SIDIZ-branded seating will be integrated into Tottenham Hotspur’s Press Auditoriums at both the Tottenham Hotspur Stadium and the club’s Training Centre. This visibility underlines the company’s ambition to establish a presence within elite European sport while aligning with the Club’s modern infrastructure.
The collaboration also includes prominent digital activations, matchday fan experiences, and extensive LED and big screen branding during home matches.
Strengthening Global Reach, Especially in Asia
With a strong and growing international fanbase, Tottenham will support FURSYS GROUP’s efforts to increase brand visibility across Asia, leveraging the Club’s media platforms and fan engagement initiatives. The partnership builds upon Tottenham’s existing ties with South Korea, a country where the club enjoys passionate support.
“We are excited to welcome FURSYS GROUP to our partnership portfolio. Their innovation in design and focus on user experience mirrors our own ambition to lead on and off the pitch,” said Ryan Norys, Chief Revenue Officer at Tottenham Hotspur. “We look forward to working together, particularly in markets where our shared presence is rapidly expanding, such as Asia.”
Shared Values Around Innovation and Ambition
Taehee Sohn, CEO of FURSYS GROUP, noted:
“Partnering with Tottenham Hotspur is a proud moment for our company. The club’s ethos, ‘To Dare Is To Do’, resonates deeply with our commitment to bold innovation and continuous improvement in our furniture solutions. This alliance opens new doors to connect with global customers and share the spirit of progress.”
Catalina Kim, CEO of C&P Sports Ltd., who facilitated the agreement, added:
“We are proud to unite Tottenham and FURSYS GROUP — both forward-thinking organisations with global ambitions. It’s a privilege to work with brands that place such value on design, innovation, and fan engagement.”
Strengthening Tottenham’s Presence in Korea
Tottenham Hotspur has a deep-rooted connection with South Korea, having visited the country four times — most recently during the Coupang Play Series 2024. The tour included:
- Cultural and charity-focused events
- A community fan night in Gangnam
- Football clinics involving over 700 local players and coaches
A standout moment was a training session for 13 children supported by Make-A-Wish Foundation Korea, joined by first-team talents Jamie Donley, Luca Gunter, and Brandon Austin.
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