Partnership Overview:

Chelsea Football Club and Twilio have confirmed a strategic multi-year partnership, making Twilio the club’s Official Supplier. This collaboration will leverage Twilio’s customer engagement platform, Twilio Segment, to revolutionize how Chelsea interacts with its 615 million-strong global fanbase. The integration of Twilio Segment will enhance both in-stadium and digital fan experiences, providing deeper insights into fan behavior and fostering personalized connections.

Fan Experience Enhancements:

Twilio Segment enables Chelsea FC to gain a 360-degree view of fan interactions, whether they occur online or in person. By better understanding how supporters engage with the club across various touchpoints, Chelsea can tailor its offerings to create more meaningful and personalized fan experiences. The goal is to increase fan engagement by delivering customized content and promotions, enhancing loyalty, and making each fan feel more connected to the club, no matter their location.

For example, Twilio’s platform will allow Chelsea to offer personalized rewards for fans visiting the stadium, deliver tailored content featuring their favorite players, and customize web and app experiences for both men’s and women’s teams. This will deepen the connection between the club and its supporters globally.

Phil Lynch, Chief Digital Officer of Chelsea FC, commented, “We are thrilled to welcome Twilio into the Chelsea family. With Twilio Segment’s technology, we’ll be able to engage with our global fanbase on a deeper level, offering more personalized experiences. Regardless of geographical location, digital engagement brings our fans closer to Chelsea, and this partnership will help us enhance those connections.”

Peter Bell, Vice President of Marketing for EMEA at Twilio, added, “This partnership empowers Chelsea FC to understand and engage their fanbase like never before. Twilio Segment will allow the club to create truly personalized interactions, both on match days and beyond. We’re excited about the future of this collaboration and its impact on Chelsea’s ability to connect with its supporters.”

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