Contract details
Start date:
Status:
2023
Official back jersey partner
Inventory:
Leagues and Tournaments:
Back of shirt
U-Power and Inter Milan Partnership Overview
On September 15, 2023, U-Power, a leading Italian brand specializing in premium workwear and safety footwear, announced its partnership with FC Internazionale Milano as the club’s new Official Back Jersey Partner. This four-year agreement, lasting from 2023 to 2027, marks a significant step for U-Power in the world of sports sponsorships.
The official partnership was formalized at Inter Milan’s headquarters, where Franco Uzzeni, President and CEO of U-Power Group, Alessandro Antonello, CEO of FC Internazionale Milano, and Luca Danovaro, Chief Revenue Officer of Inter, came together to seal the deal. This collaboration unites two industry leaders, both driven by innovation, excellence, and sustainability in their respective fields.
Key Features of the U-Power and Inter Milan Partnership
U-Power’s logo will make its debut on the back of Inter Milan’s first team shirts during the highly anticipated derby between Inter and AC Milan. The brand will also feature on the back of the shirts for Inter Women’s team (starting with the match against Fiorentina), as well as on the Primavera teams’ shirts during league matches and Coppa Italia competitions.
This partnership reflects the shared values between U-Power and Inter Milan, emphasizing a commitment to continuous improvement, performance excellence, and sustainability. U-Power’s dedication to innovation aligns perfectly with Inter’s forward-thinking approach to both football and community.
Alessandro Antonello, CEO Corporate of FC Internazionale Milano, expressed excitement about the deal, stating:
“We’re proud to announce this partnership, which will add further value to our jersey. U-Power’s growing presence in football over recent years makes them the perfect partner to enhance their global visibility and connect with our international fanbase.”
Franco Uzzeni, President and CEO of U-Power, also shared his enthusiasm, saying:
“It’s an honor to become Inter’s Official Back Jersey Partner. This partnership embodies our commitment to excellence and support for sports. We are eager to embark on this extraordinary journey.”
Strategic Marketing Activations and Global Engagement
This deal goes beyond just branding on Inter’s match shirts. As the official back jersey sponsor, U-Power will have exclusive promotional and marketing activations aimed at engaging football fans globally. With Inter’s massive international following, U-Power will leverage this exposure to solidify its position as a leading brand in both the workwear industry and sports sponsorship.
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