Contract details
Start date:
End date:
Status:
2008
2011
Front-of-shirt sponsor
Inventory:
Leagues and Tournaments:
Front of shirt
Valencia CF’s Sponsorship Journey with Unibet
In October 2008, Valencia CF faced significant challenges with its then-shirt sponsor, Valencia Experience. The club initiated legal proceedings against the sponsor due to non-payment of financial obligations outlined in the contract signed in May 2008. Despite initial hopes for a successful collaboration, Valencia Experience failed to meet its commitments, leading to the termination of the partnership.
Unibet Steps In as Valencia CF’s New Sponsor
Following the issues with Valencia Experience, Valencia CF secured a new sponsorship agreement with Unibet, a Nordic betting and poker company. This marked a turning point for the club’s sponsorship strategy, as Unibet replaced Valencia Experience for the remainder of the 2008/09 season.
The End of a Two-Year Partnership
Unibet’s sponsorship of Valencia CF concluded at the end of the 2010/2011 season. During its tenure, the betting company contributed significantly to the club’s financial stability and enhanced its global branding efforts.
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