Valencia CF and Divina Seguros: A Strategic Partnership in Football and Insurance

On August 3, 2023, Valencia CF and Divina Seguros signed a two-season partnership agreement, making the insurance company the club’s official insurer and sleeve sponsor. The collaboration reinforces the brand’s visibility within the Spanish football scene while also integrating into Valencia CF’s community and social initiatives.

Dentro de nuestro compromiso por el deporte, estamos encantados de anunciar que nos vinculamos al @valenciacf como ‘sleeve partner’ y aseguradora oficial por las dos próximas temporadas. https://t.co/1ehzISJ5oU

— Divina Seguros (@SegurosDivina) August 3, 2023

As part of the agreement:

• Divina Seguros’ logo appears on the sleeves of both the matchday and training jerseys worn by Valencia CF’s first team and academy squads.
• Brand visibility on the club’s digital platforms, ensuring broad exposure across social media and official media channels.
• Collaboration with Fundació VCF, supporting social projects and grassroots football initiatives.
• Special insurance products and exclusive promotions for Valencia CF fans.

This partnership aligns with Divina Seguros’ commitment to sports sponsorships, leveraging football as a platform for brand growth, fan engagement, and corporate social responsibility.

Divina Seguros Supports the ‘UNITS COM SEMPRE’ Solidarity Initiative

In December 2024, Divina Seguros deepened its involvement with Valencia CF’s social initiatives by joining the ‘UNITS COM SEMPRE’ campaign, launched by the club and Fundació VCF.

The campaign was created in response to the devastating DANA storms that hit Spain on October 29, 2024, causing widespread damage, particularly impacting children’s sports and educational activities.

Divina Seguros’ Financial Contribution to the Recovery Effort

• €325,357 donated, matching the largest single contribution made by Valencia CF’s majority shareholder, Peter Lim.
• Funds raised through ticket sales for Valencia CF’s match against Real Betis were also directed toward the initiative.
• Long-term support for affected children, focusing on restoring access to sports, education, and psychological well-being.

The financial aid aims to help rebuild local infrastructure, provide necessary equipment, and create opportunities for children to return to football training and school activities.

The Role of Divina Seguros in Football Sponsorship

Divina Seguros is a Valencian-based insurance company with a strong 65-year history in the Spanish market. With 90 offices nationwide and over 500,000 policyholders, the company generates an annual turnover of €263 million (2022).

The partnership with Valencia CF highlights Divina Seguros’ growing presence in football sponsorships, using sports to connect with local communities and passionate fanbases.

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