Contract details
Start date:
End date:
Status:
2020
2025
Premium partner
Inventory:
Leagues and Tournaments:
Shorts
AS Monaco and Vbet: A Comprehensive Partnership Overview
On August 20, 2020, AS Monaco announced a partnership with online bookmaker Vbet. Initially set to run until 2022, the agreement marked an important collaboration between the Ligue 1 club and the betting platform. Following a successful partnership, the agreement was extended in May 2022 to last until 2025, under the same terms.
VBET Derby is here! 🔥
— VBET Group (@VbetGroup) October 27, 2024
It’s time for the big showdown as OGC Nice faces AS Monaco! 💥 VBET, proud partner of both teams, sends best wishes for an exciting match 😎
Let’s see who will claim victory! Good luck to both teams! ✌️#OGCNice #ASMonaco #VBET #VBETDERBY pic.twitter.com/aP6RHJtnRZ
Key Elements of the Partnership
Vbet Branding on AS Monaco’s Kit and Venues
As part of the agreement, Vbet’s logo appeared on the shorts of AS Monaco’s first men’s team. The branding extended to the club’s facilities, including the Louis II Stadium and the La Turbie training center. This placement ensured prominent visibility for the brand during both domestic and international matches.
Highlighting Vbet in AS Monaco’s Communications
Vbet received additional exposure in AS Monaco’s digital and matchday communications. On November 20, 2020, for instance, the club highlighted its partnership with Vbet in its coverage of a high-profile match against PSG. The official match report prominently displayed photos featuring the Vbet logo and included a banner linking directly to the bookmaker’s website, underscoring the collaboration.
Fan Engagement and Contests
Promotional Activities During the COVID-19 Pandemic
Despite the challenges posed by the pandemic, AS Monaco and Vbet maintained fan engagement. In December 2021, the club and its partners organized daily contests offering a wide array of prizes. Fans competed to win items such as signed jerseys from Aurélien Tchouaméni and Wissam Ben Yedder, FIFA 22 games, Vbet free bets, and even a Cupra car loan. These initiatives strengthened the connection between fans, the club, and its sponsors.
European Match Predictions and VIP Tickets
Throughout 2022, Vbet and AS Monaco held prediction contests during the club’s European tournament games. Fans who correctly guessed match scores were rewarded with VIP tickets for home matches, further enhancing the matchday experience.
Partnership Extension and New Initiatives
On May 17, 2022, AS Monaco and Vbet announced an extension of their partnership, which will now run until 2025. The extended deal retained the original terms, with Vbet’s branding continuing to feature on the team’s shorts, stadium, and training facilities.
In December 2022, Vbet launched a promotional video featuring AS Monaco players, highlighting the collaboration and reinforcing its presence in the sports betting market.
About Vbet France
Vbet France, part of the SoftConstruct group, is an online sports betting platform approved by the French National Gaming Authority (ANJ). Since entering the French market in June 2019, Vbet has established itself as a major player, offering one of the broadest ranges of sports betting options. The partnership with AS Monaco aligns with the company’s strategy to enhance its visibility and credibility in the competitive French betting market.
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