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2016
2027
Official partner
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Kit supplier
Villarreal CF and Joma Extend Partnership: A Commitment to Innovation and Sustainability
In June 2023, Villarreal CF and Spanish sportswear brand Joma renewed their partnership, extending their collaboration for an additional four seasons. This agreement, which began in July 2016, ensures that Joma remains the exclusive manufacturer and distributor of Villarreal CF’s official sports apparel across all categories.
Villarreal CF presents the away and third @JomaSport kits for the 2023/24 season 👕
— Villarreal CF English (@VillarrealCFen) June 14, 2023
Innovative Kit Designs for the 2023/24 Season
The 2023/24 season introduced a range of kits that blend tradition with modern design:
- Home Kit: Maintaining the iconic yellow color, the kit features navy blue accents and a Jacquard fabric with wave patterns for enhanced breathability.
- Away Kit: A bold red design complemented by yellow details on the collar and sleeves, reflecting the club’s vibrant spirit.
- Third Kit: A sleek grey ensemble with fuchsia highlights, offering a modern alternative for fans and players alike.
Commitment to Sustainability
Demonstrating environmental responsibility, Joma has crafted these kits using 100% recycled polyester, primarily sourced from PET bottles. This initiative reduces CO₂ emissions by 75% and minimizes petroleum usage, aligning with global sustainability goals.
Advanced Technological Features
The kits incorporate cutting-edge technologies to enhance performance and comfort:
- MICRO-MESH SYSTEM: Strategically placed in high-sweat areas to facilitate rapid moisture evaporation, keeping players dry during intense matches.
- FLATLOCK Seams: Flat seam construction prevents chafing and allows greater freedom of movement.
- JOMA SPORTECH: Heat-sealed silicone application of the club crest ensures durability without compromising comfort.
Engaging the Fan Community
To celebrate the launch of the new kits, Villarreal CF organized a presentation featuring players from the men’s, women’s, and B teams, showcasing the designs at Estadio de la Cerámica. Additionally, the club has expanded its merchandise offerings to include a comprehensive range of training and leisurewear, catering to fans worldwide.
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