Visa and FIFA: A Long-Standing Partnership

Visa has been a global partner of FIFA since 2007, playing a pivotal role in enhancing the fan experience at FIFA events. As the Official Payment Technology Partner of FIFA, Visa has supported more than 40 FIFA events, including FIFA World Cup Qatar 2022 and the FIFA Women’s World Cup Australia & New Zealand 2023. Over the years, Visa has provided exclusive access to unforgettable experiences for fans and created innovative payment solutions that speak directly to the passion of the world’s most beloved sport.

Enhancing the FIFA World Cup Experience for Millions of Fans

Visa’s ongoing commitment to enhancing the FIFA World Cup experience for millions of football fans worldwide is reflected in its exclusive cardholder marketing and promotions. These initiatives aim to connect football enthusiasts to the tournament in meaningful ways, while driving business growth and reinforcing Visa’s brand value.

Exclusive Visa Cardholder Benefits

As part of the partnership, Visa cardholders enjoy several exclusive perks during FIFA events, including early access to tickets through Visa-sponsored pre-sale events. This opportunity allows fans to secure seats to the world’s biggest football tournament before they’re made available to the general public. Visa also ensures that its cardholders have priority access to exclusive merchandise and promotions, enhancing their connection with the FIFA tournaments.

A New Chapter: Visa’s Extended Partnership with FIFA

On 25 January 2024, FIFA announced the extension of its partnership with Visa through 2026, further solidifying their commitment to the global growth of football. This extension will see Visa continue as FIFA’s Official Payment Technology Partner, ensuring that all official transactions during FIFA events remain secure and efficient for fans worldwide. Visa’s partnership will play a crucial role in supporting various FIFA initiatives, including youth programs, beach soccer events, and FIFAe esports competitions, leading up to the FIFA World Cup 2026 — the largest tournament in FIFA’s history.

What Visa Brings to FIFA Events

Visa’s involvement will continue to enhance the tournament experience for fans with:

• Exclusive access to behind-the-scenes experiences at FIFA events.
• Pre-sale ticket access for Visa cardholders.
• Innovative promotions through FIFA’s official online store and merchandise offerings.
• A seamless payment experience both on-site and online, ensuring that fans can focus on enjoying the game without worrying about transaction difficulties.

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