Vodafone’s Partnership with UEFA Champions League

On November 23, 2005, UEFA announced a multi-season partnership with Vodafone, making the telecommunications company an official partner of the UEFA Champions League. This collaboration covered the 2006/2007 to 2008/2009 seasons, during which Vodafone’s branding featured prominently across various platforms at UEFA Champions League matches.

Key features of the Vodafone-UEFA partnership

For three seasons, Vodafone’s logo was highly visible on advertising boards surrounding the pitch, ensuring significant exposure during matches. Additionally, Vodafone played a pioneering role by integrating wireless content for mobile phones, allowing fans to access UEFA Champions League content on their devices. This collaboration marked an early effort to merge football and mobile technology, creating a new way for fans to engage with the sport.

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