Contract details
Start date:
End date:
Status:
2022
2023
Front-of-shirt and main partner
Inventory:
Leagues and Tournaments:
Front of shirt
Fulham FC’s Record Partnership with W88 for the 2022/23 Season
On July 25, 2022, Fulham Football Club announced a record-breaking sponsorship agreement with W88, a global betting firm, as the Front-of-Shirt and Main Team Partner for the 2022/23 Premier League season. This partnership marked a significant milestone for Fulham as they prepared for their return to the Premier League.
The partnership includes:
- W88’s logo displayed on the shirts of both the Men’s First Team and the Women’s Team.
- Visibility of the W88 brand at Craven Cottage on matchdays and across Fulham’s digital channels.
#FFC 🤝 #W88Football
— Fulham Football Club (@FulhamFC) July 25, 2022
Our new Front of Shirt and Main Team Partner.
Kit Launch and Premier League Kickoff
The new season’s kit featuring W88 branding was unveiled on July 29, 2022.
- The kit made its on-field debut during Fulham’s pre-season friendly against Villarreal at Craven Cottage.
- Fulham’s Premier League campaign began shortly after, with an opening match against Liverpool.
W88 Strategic Goals Through Sponsorship
As an established brand in the gaming industry, W88 aimed to leverage the global visibility offered by the Premier League, which reaches an audience of over 3 billion people worldwide. Key aspects of the partnership included:
- Shirt sponsorship to enhance brand visibility.
- LED branding and digital opportunities at Fulham’s home games.
- Content generation across Fulham’s digital and social platforms to amplify W88’s presence.
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