Contract details
Start date:
End date:
Status:
2022
2025
Official cryptocurrency exchange partner
Leagues and Tournaments:
WhiteBit Partners with FC Barcelona: A Game-Changing Collaboration in Sports and Technology
In December 2022, WhiteBit, one of the leading cryptocurrency exchanges in Europe, officially became the global cryptocurrency exchange partner for FC Barcelona. This strategic partnership extends until June 2025, with WhiteBit acting as an official global partner to several key components of the iconic Spanish football club.
A Strong and Expanding Partnership with FC Barcelona
WhiteBit’s partnership covers FC Barcelona’s men’s and women’s football teams, as well as the club’s indoor sports teams, including basketball, futsal, handball, and roller hockey. This collaboration also includes the club’s cutting-edge innovation center, Barça Innovation Hub (BIHUB), a professional football research center aimed at revolutionizing sports technology.
Pioneering Technological Advancements in Sports
The collaboration is a testament to the union of blockchain technology and professional sports. Both industries share a common drive for progress and dynamic growth. As part of the partnership, WhiteBit will play an integral role in enhancing the fan experience through interactive sessions and exclusive VIP experiences for both the men’s and women’s football teams, as well as for basketball games.
Moreover, WhiteBit will prominently feature on the LED screens surrounding the pitch during matches, ensuring maximum visibility during key moments of FC Barcelona’s games.
Shaping the Future of Digital and Physical Collectibles
One of the most exciting innovations in this partnership is the creation of “phygital” items—a blend of digital and physical assets that connect fans to their favorite teams. WhiteBit has launched the Wall of Fans Souls, an interactive platform where FC Barcelona fans can create their own personalized merchandise, such as shirts, with all items safeguarded by blockchain technology.
Additionally, WhiteBit aims to digitalize memorabilia for the club, creating digital replicas of trophies and offering fans the chance to become digital artists by creating their own digital assets. This concept is especially appealing to Gen Z fans, who have shown significant interest in owning digital assets linked to their teams.
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