Wow Hydrate Named Official Hydration Partner of Manchester United

Wow Hydrate, a rising name in the sports hydration industry, has officially joined Manchester United as the Official Hydration Partner in a multi-year global partnership announced in March 2024. This collaboration marks a major milestone for the UK-based brand, which now aligns itself with one of the most iconic football clubs in the world.

Partnership Overview and Matchday Activation

The partnership will see Wow Hydrate products featured throughout Old Trafford, with drinks available at concourse retail points during all home matches. Fans attending games will now have access to performance hydration solutions that are trusted by elite athletes.

In addition to stadium integration, Wow Hydrate will also supply hydration products to Manchester United’s men’s, women’s, and academy teams at their Carrington Training Centre, reinforcing the brand’s presence across all performance levels.

Community Engagement and Grassroots Football Support

Beyond elite sport, the collaboration is rooted in a shared commitment to grassroots development and community outreach. Wow Hydrate, known for its involvement in amateur and local sports initiatives, will expand its support to new community groups through joint campaigns with the club.

“It’s a tremendous honour to become the official hydration partner of Manchester United,” said Queenie Porter, Managing Director at Wow Hydrate. “But it’s equally exciting to use this partnership as a platform to deepen our community engagement. We want to bring real value—not just to elite players, but to fans and aspiring athletes everywhere.”

Content Campaigns Featuring United Stars

Fans can also expect a range of digital campaigns featuring top players like Lisandro Martínez, Alejandro Garnacho, Harry Maguire, and Mary Earps. These activations will highlight hydration education, player rituals, and behind-the-scenes access, amplifying Wow Hydrate’s message across social platforms.

According to Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships:

“Wow Hydrate is a forward-thinking brand, and we’re thrilled to work with them. This partnership will help us share the science and benefits behind proper hydration with our global audience, while also supporting the work they do within our wider football community.”

Future Plans – Co-Branded Product Launch

As part of the long-term vision, Wow Hydrate plans to release a co-branded product line with Manchester United in 2025. The limited-edition range will reflect both performance and club identity – targeting athletes and fans alike.

Jake Brocklesby, Global Director at Wow Hydrate, emphasized the strategic ambition:

“This partnership is key to our goal of redefining the sports hydration market. Collaborating with Manchester United allows us to reach new audiences and showcase the scientific innovation behind our drinks on a global scale.”

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