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2020
2021
Ambassador
José Mourinho Joins XTB as Global Brand Ambassador in 2020
In October 2020, XTB, a global fintech company specializing in online trading, appointed José Mourinho, the renowned football manager and two-time UEFA Champions League winner, as its global brand ambassador. This collaboration introduced XTB’s “Be Like José” campaign, designed to connect the challenges in football management with those in investing. Both require strategic thinking, resilience, and the ability to learn from setbacks—qualities Mourinho is famous for in the world of European football.
The “Be Like José” Campaign: Football and Investment Strategy
The “Be Like José” campaign, launched alongside a promotional video featuring Mourinho, draws parallels between the critical decision-making required in both investment and football. By using Mourinho’s strategic approach to football as an analogy, XTB aims to inspire traders to adopt similar mentalities for success. XTB highlights that strong strategy, a commitment to winning, and learning from failures are key to excelling in both fields, making Mourinho an ideal representative for the brand.
Mourinho’s Role and His Background as a European Football Icon
At the time of his appointment, Mourinho was managing Tottenham Hotspur in the English Premier League, although he’s widely recognized for his success across European leagues. He has led teams to championships in Portugal, Italy, Spain, and England, winning the UEFA Champions League with FC Porto and Inter Milan. His reputation for excellence and adaptability aligns well with XTB’s vision of resilience and strategic thinking, both crucial elements in investing and trading.
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