The German Bundesliga, inaugurated in 1963, is one of the top professional football leagues in the world, celebrated for its high-scoring games and the best fan attendance rates across global sports leagues. Known for its solid financial management and strong emphasis on youth development, the Bundesliga boasts lower ticket prices and greater stadium attendance compared to its European counterparts.
Historically, the Bundesliga has been a breeding ground for footballing talent, consistently developing world-class players and innovative coaching tactics. It is home to some of the most passionate fan bases in the world, with clubs like Borussia Dortmund and Bayern Munich leading in fan engagement and stadium atmospheres.
From a business perspective, the Bundesliga is renowned for its sustainable club ownership model, with the “50+1 rule” ensuring that club members retain majority voting rights, barring a few exceptions. This model has kept the clubs financially healthy and closely tied to their communities.
2024/2025
Bundesliga - Milka
Start date: | 2021 |
Status: | Official partner |
Leagues and Tournaments: | Bundesliga |
Bundesliga - EA Sports
Start date: | 1998 |
End date: | 2027 |
Status: | Partner |
Leagues and Tournaments: | Bundesliga |
Bundesliga - Topps
Start date: | 2008 |
Status: | Official license partner |
Leagues and Tournaments: | Bundesliga |
2023/2024
Bundesliga - EA Sports
Start date: | 1998 |
End date: | 2027 |
Status: | Partner |
Leagues and Tournaments: | Bundesliga |
Bundesliga - Milka
Start date: | 2021 |
Status: | Official partner |
Leagues and Tournaments: | Bundesliga |
Bundesliga - Sorare
Start date: | 2021 |
Status: | Official partner |
Leagues and Tournaments: | Bundesliga |
Bundesliga - Topps
Start date: | 2008 |
Status: | Official license partner |
Leagues and Tournaments: | Bundesliga |
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