AC Milan and Socios.com Extend Partnership with New Fan Token Digital Activation Program

Milan, October 2025 – AC Milan and Socios.com have announced the extension of their partnership, confirming the blockchain-based sports engagement leader, part of the Chiliz Group, as a Global Partner and the Club’s Official Fan Token Partner. The collaboration, first launched in January 2021, continues to focus on digital innovation and fan engagement, reinforcing both brands’ commitment to creating meaningful and interactive connections with supporters worldwide.

Digital Innovation and Fan Engagement

The renewed agreement builds on years of successful activations between AC Milan and Socios.com. A central element of the partnership is the $ACM Fan Token, available in 119 countries, which acts as a digital bridge between the Club and its global fan community. Since its introduction, more than 850 fans have gained access to exclusive rewards, including match tickets, signed memorabilia, and unique experiences that bring them closer to the team.

Fan-Driven Initiatives and Exclusive Experiences

Through Socios.com, AC Milan has implemented several fan engagement initiatives combining tradition and innovation. These include fan contests during the Milan Derby, the naming of a stand in honor of Cesare Maldini, activities linked to the Milan Marathon, and polls that allowed fans to help choose the design of the 125th Anniversary jersey. AC Milan also became the first football club to launch NFTs on Socios.com, further strengthening the Club’s digital presence and community interaction.

Launching the Fan Token Gated Content Series

For the 2025/26 season, AC Milan and Socios.com will introduce the Fan Token Gated Content Series — a new, continuous program offering exclusive digital experiences for supporters. Using their $ACM Fan Tokens, fans will gain access to a dedicated streaming platform featuring live interactive events, behind-the-scenes content, digital meet & greets, and fan polls. This initiative transforms the Fan Token into a true access key for immersive content, enhancing the fan experience and promoting greater engagement worldwide.

Leadership Insights

• Maikel Oettle, Chief Commercial Officer of AC Milan: “We are delighted to extend our collaboration with Socios.com, with whom we have developed numerous initiatives to engage our growing global fanbase. This renewal confirms the success of our joint efforts and motivates us to explore new ways of connecting with supporters through innovation and digital experiences.”
• Alexandre Dreyfus, CEO of Chiliz and Socios.com: “AC Milan is a club with global appeal, and our partnership demonstrates how Web3 technology can create value for fans and sports organizations alike. With the new Fan Token Gated Content Series, the $ACM Fan Token becomes the core of a more engaging and accessible fan experience.”

Strengthening a Shared Vision

By renewing this partnership, AC Milan and Socios.com reaffirm their shared goal of transforming the $ACM Fan Token into a dynamic digital asset that deepens the connection between the Club and its supporters. Together, they aim to create new models of engagement, offering fans around the world meaningful opportunities to participate and connect through innovative technology.

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